*Press Release Provided by the Town of Rocky Mount
Rocky Mount, VA -Governor Glenn Youngkin announced that Virginia Tourism Corporation (VTC) awarded more than $2.7 million for 259 local and regional tourism marketing programs across the state to help increase visitation and revenue for Virginia’s localities through tourism.
The Town of Rocky Mount received a $10,000 grant for its Discover Rocky Mount campaign. The Town of Rocky Mount partnered with Franklin County office of Economic Development and Tourism and The Smith Mountain Lake Regional Chamber of Commerce to supply $22,332 in matching funds for the project which will market the Town of Rocky Mount as a tourist destination for travelers.
“We are glad to have support from Virginia Tourism as we seek to draw in travelers to our community,” says Daniel Pinard, Cultural and Economic Development Director for the Town of Rocky Mount. “We completed a branding initiative in the fall of 2021 which provided us with a new logo, brand, and content with which to market Rocky Mount. The brand has laid the foundation for the marketing efforts we will undertake this spring and summer”.
“These grant funds provide an important opportunity for communities across the Commonwealth to accelerate recovery efforts and continue with their best-in-class marketing initiatives to attract new travelers,” said Rita McClenny, president and CEO of Virginia Tourism. “Increased visitation translates directly into revenue generation, underscoring tourism’s important role in stimulating economic growth and expansion”
The VTC Marketing Leverage Program is designed to increase visitor spending by leveraging limited marketing dollars, stimulating new tourism marketing through partnerships, and extending the “Virginia is for Lovers” brand. A minimum of three Virginia entities must partner financially to apply for a grant. Partners may consist of Virginia cities, towns, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other tourism-related businesses.