James A. Hurd, Sr., age 73 of Roanoke and formerly of Rocky Mount passed away on Monday, August 9, 2021 after a long battle with various illnesses. James was born in Martinsville, VA to Leonard and Mary Hurd (both deceased). He spent his childhood in Martinsville graduating from Fieldale-Collinsville High School. He was an active member of the business community, having prominent positions with Stanley Furniture Company, Williams Furniture Company (Sumter, SC) and A. Brandt Furniture Company (Fort Worth, TX). He went on to be a significant part of the insurance industry as the owner of W.C. Brown Insurance and Preferred Source for Insurance. He was also an active and faithful member of the First Presbyterian Church of Collinsville for many years.

James was preceded in death by his loving wife of 55 years, Carolyn Hurd, of Roanoke. He will be missed by his loving family, son and daughter-in-law, Alan and Monica Hurd, of Rocky Mount; daughter, Erin Powell, of Cedar Park TX; sisters, brothers, sisters and brothers-in-law, Lois and Al Ware, Mary and Buford Frith, Phyllis and Billy (deceased) Shockley, Leonard F. and Brenda (deceased) Hurd, Carol Sue and Butch (deceased) Hopkins, Barry and Debra Hurd, Jill and Ken Dudley as well as his sister in- law and her husband Charlotte and Mike Walker of Aubrey, TX. Also, adoring grandchildren, Ashleigh and Landon Boisseau, Trace Hurd, Gracie Hurd, Matthew Powell, Tyler Powell and Jordan Foran; along with many nieces, nephews, and cousins. A memorial service will be held at the Flora Funeral Home Chapel, 665 S. Main Street, Rocky Mount, VA, on Friday, August 13, 2021. There will be visitation from 1:00-2:00 pm in the chapel followed by the memorial service at 2:00 pm. Feel free to honor James with flowers or, if preferred, donations to the American Cancer Society or a charity of your choice in his honor.