ROCKY MOUNT, Virginia — After more than a year without welcoming a live audience, one of Southwest Virginia’s premier music venues has set the date for its reopening.
Harvester Performance Center will kick off its fall show lineup Saturday, Sept. 4, when hard rock legends Blue Oyster Cult take the stage. The show will be the first performance in front of a live audience since mid-March 2020 when the venue suspended live indoor performances because of COVID-19 restrictions.
“We’re excited to open the doors and let in our fans and the music!” said Micah Davidson, director of operations at the Harvester, who took the helm at the venue in February.
“We’ve been busy,” Davidson said. At the same time we were getting shows rescheduled and booking new acts, we were working to collect feedback and provide new and better experiences for our guests.”
Along with the reopening comes a redesigned website and new ticketing system. The new site boasts a modern, mobile-first design, better performance, and more opportunities to provide additional offers and options for guests.
“The focus has been on adding choices and conveniences for our guests,” Davidson said. “We’ve still got some projects to finish, which is one of the nice things about having a little time before the doors reopen.”
Davidson emphasized that today’s announcement includes only rescheduled acts. He said new shows will be announced over the coming weeks.
“We have so much news to share about shows we’ve added and improvements we’re making,” Davidson said. “We are looking forward to introducing new features that give guests options while holding onto that distinctive Harvester feel.”
Davidson said customers who bought tickets on the old website will be emailed new links for downloading tickets and that all prior purchases will be honored.
“Our team has worked hard to ensure a smooth transition, but we are prepared in case folks don’t receive a new ticket. We’ve got accurate guest lists and will admit folks who we know bought tickets. We can quickly cross-check our list with their ID, and we’ll be good to go,” Davidson said.
To order tickets and get more information about shows, visit the redesigned Harvester website at harvester-music.com. For specific ticket questions, contact the box office at [email protected] or 540-484-8277.
Concerts for the fall season will include:
- Blue Oyster Cult, Sept. 4
- Todd Snider, Sept. 8
- Melissa Etheridge, Sept. 20
- Amy Grant, Sept. 22
- The Steel Woods, Sept. 25
- Albert Cummings, Oct. 2
- John Berry, Oct. 3
- Perpetual Groove, Oct. 22
- Robert Earl Keen, Nov. 7
- Storm Large, Nov. 16
- Black Jacket Symphony, Nov. 20