ROCKY MOUNT - The Franklin County Office of Economic Development invites area businesses, organizations and interested members of the public to attend a free presentation to learn how the new Southwest Virginia brand is being rolled out and what it intends to do. The Southwest Virginia region includes the Towns of Boones Mill and Rocky Mount, and Franklin County.
When promoting a region, how do you collectively brand 54 Towns, 19 Counties and 4 Cities? For nine months in 2015, Southwest Virginia communities, institutions, businesses and leaders participated in the development of an open-access, shared Southwest Virginia brand. The results of the effort have now been finalized. The final product connects the region’s downtowns undergoing revitalization, rich cultural heritage, boundless outdoor recreation opportunities and majestic scenery.
Ben Muldrow of the firm Arnett Muldrow & Associates, who created the new brand that builds upon the region’s strengths such as music, arts & crafts, outdoor recreation and local culture, will be giving two presentations on Monday, May 9 th in Rocky Mount at The Franklin Center. On the new brand, he recently remarked that “it tells the story from all sides” and people that learn about the branding remark “Wow. I didn’t know Southwest Virginia had so much to offer.”
Presentations are being made around various communities in the region to explain the new brand. The brand will help showcase the region’s many unique strengths that can help attract new business and manufacturing as a great place to live, work and play. It’s also an opportunity to create more awareness of the region’s treasures to those that live here.