With more than 30 years’ experience in private sector helping clients achieve their business and personal financial goals, Gruchow will direct, expand and refine STEP’s business and financial services programs, including existing programs in Individual Development Accounts (IDA), Volunteer Income Tax Assistance (VITA), and financial education programming. She will also provide technical assistance and advice to clients including entrepreneurs, small business owners, and individuals who need basic financial planning assistance.
“My goal is to provide financial education to socially and economically disadvantaged individuals and be the premier provider of full spectrum educational and support services to potential and existing small businesses in Franklin County and beyond; enabling them to provide sustained financial security for themselves and their families,” Gruchow said. “Families who are financially stable help support a vibrant local economy. But we also know that this is an ambitious goal, and that we will succeed only by working in collaboration with local, regional and national organizations to promote small business growth in our community.”
Gruchow is a certified financial planner with extensive experience as a financial and investment advisor with major financial institutions. She holds a Bachelor of Science degree from the University of North Carolina at Greensboro, CFP® from the College for Financial Planning and has completed professional development courses in internal corporate professional selling and public relations and motivation. She is a current member of the Smith Mountain Lake Regional Chamber of Commerce, Smith Mountain Lake Association and has volunteered with the Charity Home Tour as home liaison for the last four years. She is a past board member for YWCA and Big Brothers/Big Sisters.